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Neyda Luz Martinez, MONSERRAT Ltd.

For over 15 years, Neyda has enjoyed a successful track record for creating, producing and implementing expert marketing/communications campaigns, and specialty engagement initiatives for clients and/or past employers ranging from major corporations, foundations, as well as artists (from emerging to a  MacArthur Fellow recipient) to contemporary art galleries and national media organizations.

In 2002, Neyda formed Monserrat Ltd., a NY-based small business serving private sector and non-profit clients, including the The Takeaway (a national news program produced by Public Radio International and WNYC, co-produced by WGBH in collaboration with the BBC, the New York Times); Emmy award-winning educational TV show, “We Are New York” for the NYC Mayor’s Office of Adult Education; Marguerite Casey Foundation; Random House; Hachette Book Group USA (the world’s second largest book publisher); Latin Grammy’s Corporate Sponsor Chivas Regal and award-winning producer and board member, KC Porter’s US introduction of Spanish artist, HUECCO; PINTA, the Latin American Art Fair; Fundación Cuba Avant-Garde, Magnan Metz Gallery; PBS’ Emmy, Peabody and Oscar award-winning series POV, among others.

Along with Beckelman + Capalino, a strategic advisory firm for cultural institutions and not-for-profit organizations, and Deborah Berke and Partners Architects, LLC, Neyda was part of a team that developed a Master Plan for the Clemente Soto Velez Cultural and Educational Center, a 100,000 square foot cultural arts facility in lower Manhattan.  Among her most recent accomplishments is having conceived and developed, a micro-entrepreneurial, arts immersion, audience engagement initiative which garnered a major competitive grant from the Rockefeller Foundation to the nonprofit theater company, Teatro Círculo.

For previous employers, Neyda has lead initiatives and/or departments for organizations such as The Joseph Papp Public Theater, The Vidal Partnership, El Museo del Barrio, Citigroup/Salomon Smith Barney, the Upper Manhattan Empowerment Zone’s $30M Cultural Portfolio, Glass Magazine, and the Chicago International Art Expo.

Neyda’s volunteerism includes having served as Vice Chair of the National Association of Latino Independent Producers, nalip.org. She sits on the advisory board of Uprose, Brooklyn’s oldest community based organization, serving intergenerational, multiracial, multiethnic constituents advocating for quality of life issues (i.e. environmental justice, transportation equity, etc.) and the Metropolitan Museum of Art’s Multicultural Audience Development Initiative.  Her articles on art and culture have been published in Latin London Magazine, New York Post, Postmedia (Milan, Italy) and El Diario La Prensa, among others. Neyda is the founder and executive producer of arts/humanities and new music initiative, Habana | Harlem® is co-curator/co-producer of a multi-ethnic film series at the Brooklyn Academy of Music, Creatively Speaking™.  She is currently producing a debut feature-length documentary with journalist/director, Laura Checkoway.

Originally from Chicago, Illinois, Neyda earned a Bachelor of Arts from Loyola University, and a Masters Degree in Public Administration from Columbia University.